About Us

BRAND ACTION IS THE TRADEMARK COMMUNITY COMING TOGETHER TO SUPPORT PEOPLE IN TIMES OF CRISIS.

Why the Global Legal Trademark Community?

Anyone who has worked in this industry for any length of time knows that the worldwide legal trademark community is endowed with a unique sense of camaraderie. We share an international perspective, depend on partners in other nations to drive our businesses, and enjoy far-reaching friendships that span the globe. All of this equips us to be powerful (though perhaps imperfect) global citizens. Through the very daily work that we do, we espouse our commitment to unity and the belief that everyone has a right to peace, stability, and sovereignty in their home country. Therefore—as a global community of educated and privileged professionals—we are called upon to help our friends when those rights are threatened or to assist when national disasters strike.

And it was with this in mind that Brand Action was formed.

Initially started in response to Russia’s war on Ukraine and the desire to support the Ukrainian people, Brand Action is a call for individuals and businesses across the global legal trademark community to rally together to support a people under siege or in times of humanitarian crisis.

How do we raise money?

Live
Events

Merchandise
Sales

Direct
Donations

Our Team

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Phil Cox

Co-Chair

Paulina Rius 

Director of Philanthropy and Latin American Relations

Bri Van Til

Director of Communications and Systems Operations

2026 Board of Advisors

Patrick Hely

North America/Caribbean

David Perry

North America

Tamara Rabenold

North America

Accolades

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Received the 2024 WTR Not-for-Profit and Education Team of the Year Award

Ready to pitch in?

Want to volunteer for Brand Action? Let us know and we'll keep you posted on future initiatives.