About Us
BRAND ACTION IS THE TRADEMARK COMMUNITY COMING TOGETHER TO SUPPORT PEOPLE IN TIMES OF CRISIS.
Why the Global Legal Trademark Community?
Anyone who has worked in this industry for any length of time knows that the worldwide legal trademark community is endowed with a unique sense of camaraderie. We share an international perspective, depend on partners in other nations to drive our businesses, and enjoy far-reaching friendships that span the globe. All of this equips us to be powerful (though perhaps imperfect) global citizens. Through the very daily work that we do, we espouse our commitment to unity and the belief that everyone has a right to peace, stability, and sovereignty in their home country. Therefore—as a global community of educated and privileged professionals—we are called upon to help our friends when those rights are threatened or to assist when national disasters strike.
And it was with this in mind that Brand Action was formed.
Initially started in response to Russia’s war on Ukraine and the desire to support the Ukrainian people, Brand Action is a call for individuals and businesses across the global legal trademark community to rally together to support a people under siege or in times of humanitarian crisis.
How do we raise money?
Live
Events
Merchandise
Sales
Direct
Donations
Our Team
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Co-Chair | Treasurer
Director of Big Ideas
Vice-Chair | Director of Philanthropy
Night Watch Manager
Co-Chair | Secretary
Director of Herding Cats
Vice-Chair
Director of Communications
Officer of the Oxford Comma
Paulina Rius →
Director of
Latin American Relations
Social Challenge Squad
Operations Coordinator
Quip Master General
2025 Brand Action Ambassadors
“Brand Action recognizes the power of the global trademark community with a compelling call to act as a community for the community – for people and for planet.”
“I was impressed from day one by Brand Action's 'all hands on deck' approach, directly providing essential help where needed for causes it supports, truly embodying proactive commitment.”
“As an IP professional, I joined Brand Action because it unites the global trademark community, fostering camaraderie and international partnerships”
“As part of the IP family, I love the idea of helping this project and fostering the friendship, humanity and solidarity of such a global and privileged community..”
Accolades
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Received the 2024 WTR Not-for-Profit and Education Team of the Year Award
Ready to pitch in?
Want to volunteer for Brand Action? Let us know and we'll keep you posted on future initiatives.