This year, we hosted our second annual event in Singapore on May 18th, 2023 where we raised over $60K—that equates to more than 7000 meals served in Ukraine, Turkey and Syria and the delivery of much-needed medical supplies to the frontlines of Ukraine!
More than 300 people came together at the live event and many more online through The Brand Action Color Challenge, our social media leg of the initiative. We selected two amazing charities for our 2023 donations: World Central Kitchen (WCK) and Leleka Foundation. Both with missions aligned with our own, helping people in times of crisis. WCK cooks and serves food where people have been impacted by natural disasters or humanitarian crises, including current efforts in Turkey, Syria and Ukraine. Leleka delivers much-needed medical supplies in Ukraine.
We Stand Together as a Community
Watch the video below to see the inspiring story of Oleksandra Syniakovska, a Ukrainian IP practitioners in our community who was displaced by the war in Ukraine. Oleksandra was present at our 2022 and 2023 events, and donated three beautiful watercolors for a silent auction.
Special thanks to Lisa Weiss from Storybeat Studio and Zach Moore of October for their wonderful work on this video.
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Our Charities
World Central Kitchen
We are thrilled to support World Central Kitchen’s (WCK) efforts for a second year in a row. WCK is first to the frontlines, providing meals in response to humanitarian, climate, and community crises.
In the past year, WCK has been on the ground delivering much needed food in places as diverse as Turkey, Syria, Pakistan, Ukraine, Chile and California, USA. To learn more about their efforts, please visit World Central Kitchen | Relief (wck.org)
Leleka Foundation
Leleka Foundation, a 501(c)(3) non-profit organization, was founded in December 2014 by several Ukrainians living in the United States joining with several volunteer initiatives in Ukraine to procure and distribute medical and first-aid supplies to paramedics, emergency crews, and hospitals in the wake of the 2014 Russian aggression in the Eastern Ukraine and Crimea
With the full-blown war lodged by Russia against Ukraine in 2022, Leleka is currently focusing its efforts on the urgent delivery of medical supplies to the front lines.
The Ukrainian word "Leleka" translates to "stork" in English. In Ukrainian culture, a stork symbolizes peace, happiness, home and family.
Watch to see how Leleka is helping Ukrainians on the front lines by providing high quality medical supplies.
Benefit Event
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On Thursday May 18, 2023, during the INTA annual meeting in Singapore, Brand Action hosted a benefit event to raise money for World Central Kitchen and Leleka Foundation to support people displaced by war and natural disasters in Ukraine, Turkey and Syria. We are so grateful to our sponsors and everyone that came out to show their support. Check out our 2023 gallery to see pictures from the event.
Color Challenge
The Brand Action
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Winners
Team Winner
🏆 Team Green
The team that raised the most money
(Raised $1,848 of the $5,966 total)
Most Same Color
The individual photo with the most people wearing the same color bracelet
Most Different Colors
The individual photo with the most people wearing bracelets of any color
Most Sponsors Together
The individual photo with the most sponsors (sponsors will have a special multicolor bracelet)
See our LinkedIn Post for more details.
Our Sponsors
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We’re grateful to have the support of some of our favorite organizations. Interested in sponsoring a future event? Reach out here.
PEACOCK SPONSOR
Caribbean IP offers IP protection and brand enforcement services across 28 Caribbean jurisdictions. Their knowledge of local laws and legal systems and reliable and responsive US-based team allows them to cater their global clientele’s needs. They provide strategic, personalized advice to maximize client benefits over the life of their brands.
www.caribbean-ip.com
PHEASANT SPONSOR
Ware Fressola Maguire & Barber LLP, established in 1921, is an IP boutique based in Connecticut, serving clients in the procurement and protection of IP around the globe. Their approachable and relatable team of patent and trademark attorneys pride themselves on providing clients and associates an individualized experience.
https://www.warefressola.com/
Corsearch intelligent Trademark and Brand Protection solutions are revolutionizing how companies commercialize and protect their assets. Trusted by over 5,000 companies and law firms worldwide, Corsearch delivers AI-powered, actionable trademark results, deep analytics, and expert services that support brands in the clearance and protection of their brands against infringement
https://www.corsearch.com/
DOVE SPONSORS
BLUEBIRD SPONSORS
MEDIA SPONSORS
Thank You!
