Made up of members of the trademark community, Brand Action is a team dedicated to helping where needs arise. Our worldwide trademark community is distinguished by its sense of camaraderie, international perspective, reliance on partners in other nations to drive our businesses, and far-reaching friendships that span the globe.

As an industry of educated and privileged professionals committed to international partnership, we are called upon to help our friends when their peace, stability, and sovereignty are threatened or when natural disasters arise.

We've chosen Leleka Foundation as one of two charities for this year’s Brand Action initiative.

The Ukrainian word "Leleka" translates to "stork" in English. In Ukrainian culture, a stork symbolizes peace, happiness, home and family.

Leleka, a 501(c)(3) non-profit organization, was founded in December 2014 by several Ukrainians living in the United States joining with several volunteer initiatives in Ukraine to procure and distribute medical and first-aid supplies to paramedics, emergency crews, and hospitals in the wake of the 2014 Russian aggression in the Eastern Ukraine and Crimea

With the full-blown war lodged by Russia against Ukraine in 2022, Leleka is currently focusing its efforts on the urgent delivery of medical supplies to the front lines.

Thank you so much for joining us in supporting Leleka! Please also consider sharing this page with your friends and family.