Brand Action Color Challenge 2.0
#ShareAMealChallenge
$436
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$52
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$34
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$469
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LEADER BOARD UPDATED March 6, 2026
Learn how to join your team below.
About the Challenge
In our first Color Challenge in 2023, we challenged members of the global IP community to take pictures with their Brand Action bracelets, donate to WCK and tag friends - challenging them to do the same.
This year, we are inviting you to do something simple and powerful:
Share a meal and give a meal
If you want to drive more engagement for our cause and help to raise even more money for our designated charity, World Central Kitchen, you can take part in the Brand Action Color Challenge 2.0, starting on March 9, 2026.
The Rules
1. Your Team
If you already own a Brand Action bracelet, you are automatically assigned to a team based on the color of your bracelet, i.e. BA Team Blue, BA Team Green, BA Team Red and BA Team Yellow
If you don’t have a bracelet, you can still play along - just pick your favorite color and you’re on the team!
2. The Challenge
We challenge you to do the following (faces are encouraged but not required):
Take a picture of you or someone else making a meal or having a meal with colleagues, friends or family
Include your bracelet in the photo (if you have one) or your team colors
Get as creative as you can! Look for the Brand Action colors in the grocery aisle, the spice rack, the neighborhood cafe.
We’ve provided some examples below.
Bonus points for any additional Brand Action swag appearing in the photos
3. How to Participate
Follow @brandaction_tm on Instagram or Brand Action on LinkedIn
Post your photo, tag @brandaction_tm, and use the hashtags #ShareAMealChallenge #BrandAction2026 and your team’s color:#TeamBlue #TeamRed #TeamYellow or #TeamGreen
Tag 3 people and challenge them to share a meal and give a meal
Encourage members of your team and your followers on all your social media channels to make donations to World Central Kitchen on your dedicated Team Page (links below):
Example Post:
Sharing a meal with friends. Giving a meal to those in need. DONATE HERE: TEAM RED
Come on @Friend1 @Friend2 @Friend3 – Join me and brandaction_tm at the table! Post your pics, give a meal, tag 3 more.
#ShareAMealChallenge #BrandAction2026 #TeamGreen
We will update the Color Challenge Leaderboard each week with your team’s donations.
Winning Categories
The Communal Table
The team that funds the most meals
(see leaderboard above)
The Table that Inspires
Post with the highest engagement
The Global Impact Table
Law firm or company that funds the highest number of meals through collective participation
The Communal Table winner will be announced at the event on May 4.
The Table that Inspires and Global Impact Table winners will be announced the week of May 18.
We can't wait to see your creative and fun approaches to this friendly competition to help those in need!
Disclaimers and image release
By participating in the Brand Action Color Challenge 2.0 and submitting your photos and posts with the appropriate tags and hashtags, you agree to allow Brand Action to use and display your submission on our website, LinkedIn, social media channels, and other marketing materials. We may use your submission for promotional or marketing purposes to promote the challenge, our products and services, and the designated cause. You acknowledge that we have no obligation to use or display your submission and that we may choose to remove or delete your submission at any time. If you have any questions or concerns about this disclosure, please contact us.