Brand Action Bracelets

Come together to support people in times of crises

About the fundraiser

  • Brand Action continues our support of World Central Kitchen, an organization whose mission is very much aligned with our own

  • While we are hard at work planning our signature annual fundraising event, which will be held again next year during the INTA Annual Meeting*, we encourage you to purchase a Brand Action bracelet and show your support for this important initiative

  • 100% of the proceeds from bracelet orders to go directly to World Central Kitchen to support its Climate Disaster Fund**.

  • In-person fulfillment only.

    * Brand Action is an independent non-profit organization and is not officially associated with the International Trademark Association

About WCK Climate Disaster Fund

“WCK has witnessed first-hand the crisis of climate-triggered hunger around the world.

Hurricanes are developing earlier in the year and occurring more regularly and with increased intensity; devastating wildfires are now becoming a year-round threat; and warmer temperatures are fueling added moisture in the air, unleashing record rains and flooding around the world.

This crisis is driving hundreds of thousands of migrants and refugees from their homes seeking safety, shelter, and food. Without access to fresh food in their communities, people are forced to move elsewhere.

Climate crisis-fueled extreme weather leads to most of the emergencies to which WCK responds. The increased frequency and ferocity of catastrophic weather events requires us to continually adapt our model for relief and humanitarian assistance. Since launching this initiative, WCK teams have used the support raised through our Climate Disaster Fund to provide meals following disasters including Category-5 Hurricane Ian in Florida, extreme rainfall and flooding in Pakistan, and a destructive series of wildfires in Spain.

As world leaders pursue long-term policies to address the climate crisis over several decades, WCK has committed to raising and spending $1 billion to immediately help families impacted by extreme weather. Launched in 2021, this initiative was initially seeded with $50 million for acute disaster relief—[WCK’s] commitment spans 10 years as [it] will continue to ensure vulnerable communities have access to nutritious food immediately following natural disasters.”

Source: World Central Kitchen

For more information, please visit: www.wck.org/climate

Image credit: World Central Kitchen