Brand Action Color Challenge 2.0
#ShareAMealGiveAMeal
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LEADER BOARD UPDATED March 6, 2026
Learn how to join your team below.
About the Challenge
In our first Color Challenge in 2023, we challenged members of the global IP community to take pictures with their Brand Action bracelets, donate to WCK and tag friends - challenging them to do the same.
This year, we are inviting you to do something simple and powerful:
share a meal, and give a meal.
If you want to drive more engagement for our cause and help to raise even more money for our designated charity, World Central Kitchen, you can take part in the Brand Action Color Challenge 2.0, starting on March 9th, 2026.
The Rules
1. Your Team
If you already own a Brand Action bracelet, you are automatically assigned to a team based on the color of your bracelet, i.e. BA Team Blue, BA Team Green, BA Team Red and BA Team Yellow
If you don’t have a bracelet, you can still play along - just pick your favorite color and you’re on the team!
2. The Challenge
We challenge you to do the following (faces are encouraged but not required):
Take a picture of you or someone else making a meal or having a meal with colleagues, friends or family
Include your bracelet in the photo (if you have one) or your team colors
Get as creative as you can! Look for the Brand Action colors in the grocery aisle, the spice rack, the neighborhood cafe.
We’ve provided some examples below.
Bonus points for any additional Brand Action swag appearing in the photos
3. How to Join
Follow @brandaction_tm on Instagram or Brand Action on LinkedIn
Post your photo, tag @brandaction_tm, and use the hashtags #ShareAMealChallenge #BrandAction2026 and your team’s color:#BATeamBlue #BATeamRed #BATeamYellow or #BATeamGreen
Tag 3 people and invite them to join a team, share a meal and give a meal
Encourage members of your team and your followers on all your social media channels to make donations to World Central Kitchen on your (TEAM SPECIFIC WCK page - add link) and include your team reference “Team Blue”, “Team Red” etc.
We will update the Color Challenge Leaderboard each week with your team’s donations.
Example Post:
Today I shared a meal. Now I’m giving one. $5 = 1 meal through #WorldCentralKitchen. #ShareAMealChallenge #BrandAction2026 We are raising money to feed people impacted by climate-related crises. ❤️ Please throw a few bucks our way for #BATeamYellow
Winning Categories
The Communal Table
The team that funds the most meals
(see leaderboard above)
The Table that Inspires
Post with the highest engagement
The All-In Table
Law firm or company that funds the highest number of meals through collective participation
The Communal Table and All-In Table winners will be announced at the event on May 4.
The Table that Inspires winner will be announced the week of May 18.
We can't wait to see your creative and fun approaches to this friendly competition to help those in need!
Disclaimers and image release
By participating in the Brand Action Color Challenge 2.0 and submitting your photos and posts with the appropriate tags and hashtags, you agree to allow Brand Action to use and display your submission on our website, LinkedIn, social media channels, and other marketing materials. We may use your submission for promotional or marketing purposes to promote the challenge, our products and services, and the designated cause. You acknowledge that we have no obligation to use or display your submission and that we may choose to remove or delete your submission at any time. If you have any questions or concerns about this disclosure, please contact us.